Website traffic monetization without Google AdSense

AdSense for many people is the key. And why shouldn’t it be?

After all, Google is a huge company, they pay on time, AdSense is easy to use for both advertiser and publisher and they make sure all ads are as relevant to your site/user as possible.

However, for many people, they aren’t either an optimal or a valid choice.

AdSense puts many boundaries on what sites they accept which leaves many people with no easy way to monetize their traffic.

There is a great number of alternative ways to monetize your website’s traffic.

But first, let’s talk a bit more about why people need or may want an alternative in the first place?

Why and when an alternative to Google AdSense is needed?

Many website owners can’t use AdSense network because their website topic is on the prohibited list.

The regulations that AdSense enforces are quite strict and the number of prohibited topics and industries is quite long.

Even though you may have, let’s say,  a flourishing blog about tobacco products (see, nothing illegal there!) you won’t be able to monetize your traffic through Google AdSense just because they don’t accept such websites in their systems.

Other reasons for considering alternative website monetization methods is to diversify the revenue sources.

Many website owners do not want to put all their eggs in one basket. One day Google may decide they add a new topic, skiing, to the prohibited topics list.

Your website is about skiing and winter sports in general and even though you had a good relationship with AdSense throughout the years you got barred from publishing their ads.

That is why many people tend to make a good relationship with other advertising systems even if they do not partner up with them right away

Some people also find their business damaged by AdSense. This is a very specific situation when your website is, for example, a well-known company blog that is considered a premium source of content of industry-specific topics. However, AdSense, through their relevant ads, drives some of your revenue away from you right to your main competitors.

After all, their ads are the most relevant for your site. Luckily, there are some alternative ways of website traffic monetization that won’t damage your own conversion rate.

Other ways to monetize your website traffic

There are many more ways to monetize your website other than AdSense or affiliate marketing.

For example, if your website is a popular blog you may want to consider writing sponsored blog posts or guest posting.

The rates usually aren’t fixed and depend on individual deals with companies that want to use your traffic.

The pros of this method of monetization are that you get to choose a topic/product/service that usually lines perfectly with your website’s theme and will be interesting to your regular visitors.

On the other hand, it requires much more time and work on your side.

If you don’t have problems with putting more work into your website content try premium content strategy.

Offer everything you offer right now for free, as it is, but add even better content behind some form of the payment wall. 

Now, what if you don’t want to put so much work into your website but still want to live off it?

If you don’t like the idea of placing ads on your website or you feel that they will interfere into the user experience too much, you may want to choose to add an intermediate page.

Basically, the user entering your website will be greeted first with an intermediate page on which all the ads are placed and then he or she continues to your clean, ad-free website.

Depending on your audience and geo this can bring a surprising amount of money.

Other ad format is pop-ads. Basically, the ad will be displayed as a pop-up at your website. Many people find them very irritating but, on the other hand, if your traffic does not consist of many returning visitors they may prove to be a quick and good way of traffic monetization.


Published on: 9/24/20, 12:11 AM